Three tips to apply a good digital strategy            

In his paper "The success factors for a good digital strategy" RKINFO operations director, was on hand to give the second talk of Congress National Digital Marketing. During his presentation unveiled three keys to making a good digital strategy.

This indicated that the first thing you must define to design a successful digital strategy is to understand the context in which it operates both the brand and the target audience, where users need to be understood as virtual consumers, where loyalty is difficult to retain the diversity of options that the digital age and 2.0 offer.

It then noted that the key to designing a digital strategy are:

1.-Understand the consumer and the market

If brands do not understand the consumer, actions and strategies implemented on digital platforms, and generally in any space-not are relevant to the target audience so you do not get the expected results.

Thus we must know the habits, interests, needs and tastes of consumers, and in this way to know what are the best ways to impact, terminals, formats and contents to adapt strategies and to understand and meet the market to find new business opportunities.

2.-Create tailored creativity

In the digital age need to create messages tailored to the platforms on which they want to execute the strategies.

That is, you need to define the platforms that will be implemented to ensure that these actions are designed by, for and on behalf of the spaces.

It is not adapted, creative design is optimal for each of the available media platform where establishing strategies understand that digital is much more than the web.

3.-understand statistics

As known in the digital age is essential to optimize measurement strategies and actions implemented.

The big challenge is how to interpret the measured results but the statistics show, for consumers better understand and enhance the results that can be achieved.

seo training in coimbatore

The 6 marketing trends that will talk about more in 2013

Both brands as consumers have access to more and more media, which, when used properly, can help strengthen ties between them. The media are having the most impact on the relationship between companies and customers are the new digital media and they will, therefore, what more will talk about in the world of marketing in the coming months. 

1. Search engine optimization

When done well, the site of a brand manages to connect not only with those who are already customers of the company but also with potential customers. Most Internet users do not get to the site of a mark after entering its URL in a browser but as the result of a search on search engines like Google and Bing. So it is so important for brand websites achieve high rankings in major search engines. It marks that define the keywords through which care more to be found in search engines and appear as high as possible in search results.

2. Email marketing

Does your company communicate important news to your customers? Are you going to expand their service offerings? Are you planning to launch a new product? If this is the case, one of the best promotional tools is email. However, to achieve the customer connect through email marketing, not enough to bombard the consumer with emails and newsletters. It is necessary that the email reaches the customer at the right time and do it really relevant content together.

3. Social media marketing

Social media is on everyone's lips. More and more companies use Facebook and Twitter to talk to their customers. The key to success in the new platforms 2.0 is assumed that in them the firm-client communication flows in both directions. Unlike traditional media, where brands exert station receivers and consumers in the Social Web the role of senders and receivers of information is interchangeable and is assumed by both companies and consumers.

4. Search Engine Optimization

Google is now one of the most powerful brands in the world. Not for nothing, who is actively present in the network eventually ends in the internet search giant. This means that the majority of customers use Google as a "gateway" to the vastness of the World Wide Web and "compass" to find products and services. To take advantage of reach, Google offers to businesses, both large and small, the opportunity to advertise on your browser.

5. Mobile Marketing

Smartphone sales are soaring. not without reason. The new smart phones offer consumers the ability to connect to the Internet at any time and any place to learn about products and services. To exploit the potential of smart phones as advertising, brands must worry, though, to launch advertising formats specially adapted mobile devices. Another option is to go for Android.

6. Lead generation

If the company is interested in themselves known or to win new customers, can be a good option launching contests and coupons. With these actions, the brand is able to obtain customer data that it can use to their advantage after the prior, yes, and the consumer.

Importance of Titles in Search Engine Optimization (SEO)

Today we publish the final part of the series on the importance of titles in search engine optimization (SEO, for its acronym in English).

Some people have told me they want to include your company name in the title tag and my recommendation is not to do it because if it is not a well known brand, they are wasting the value of the title tag.

When people do not include a brand as part of the keywords to do a search, you do not have an interest in a specific brand.

In times when someone insists on putting its brand name in the URL, it is advisable to include it at the end of the title tag.

Examples of title tag structure:

 if the brand is recognized

Brand Name | CDs, DVDs and Games

 If the brand is not recognized

CDs, DVDs and Games | Name Brand

 Common Errors in title tags

What follows is a list of the most common mistakes people make in the structure and use of title tags.

1. - Use the same title for each page.

Some people, in an effort to save time and effort, use the same title tag for all pages of the website, this is a serious error since it is assumed that each page should have different content, and therefore must have a label different title.

The different titles help search engines to differentiate between pages and provide them with information to give them a position (ranking).

2. - Include the brand at the beginning of the label.

As mentioned above, it negatively affects optimization efforts.

3. - A list of keywords.

The worst thing someone can do is overload the title tag with keywords, because although it gives a good idea of ​​the services offered, shows nothing really attractive and interesting to the reader.

4. - No description or keywords.

The reverse of the coin is when title provides very general information that accurately describes the content of the site.

The more information is provided to the person seeking the greater the likelihood that it clicks into place.

Title tags are vital to well-structured campaigns search engine optimization, as they raise the ranking, and increase the number of clicks as people find what they are looking for even before reaching the site.

I hope this series of publications on the importance of the titles in the search engine optimization was useful to you.

Contact us for us to help you grow your business through Digital Marketing.

SEO Training In Coimbatore

Defining Organic Seo

Defining Organic Seo

The definition of “Organic SEO” is the unpaid optimization of content for search engine indexing purposes. When search engines such as Google are tasked with displaying relevant search results to the browsers, organic seo helps them find your site. This is the opposite of PPC, or paid search, which enables websites to achieve high rankings by paying for impressions or the number of times the website link shows up, as well as for conversions, which are known as “click-throughs”.

The best way to achieve Organic SEO is by having a website that conforms to all of the rules within the algorithms used by search engines. Real organic content is the most important of all of the facets of organic seo. Fresh, unique, and relevant content is crucial for a great rankings. Practicing good organic SEO means creating a website that boasts quality content and offers real value to the visitor, has frequent updates, and uses rule-abiding processes. If the website follows these guidelines consistently, it will surely earn great rankings in the organic search results.

As recently as 1-2 years ago, all that was needed to get your website discovered by search engines like Yahoo, Bing, and Google was to fill your content with keywords, even if it was poorly written. Then you would update your content once in awhile and that was that. Even before that, webmasters were able to get away with unsavory tricks like cloaking text, a slick method that involves writing the keywords in a white font in the margins of web pages. These words could not be seen by humans but were indexed by search engines and helped to gain great rankings. Currently, search engines are better able to detect efforts to deceive them and have tightened up processes to prevent these low quality websites from being ranked on the first few pages of results.

A few years ago a radical step was taken by the search engine company Google to protect users from low-quality websites showing up in search results. This update by the search giant forced website designers to review the published content in terms of quality, originality, and duplication of content from other sites, and bush league tactics such as keyword stuffing and text cloaking. The update was a serious blow to many national websites such as link farms, many of which had multiple articles on similar topics and categories published on their websites to provide a platform for online advertising, affiliate links and back-linking to other websites soley for seo purposes.

Since the implementation of Google’s Panda update, the first 2-3 pages of current search results will usually show websites that are using good organic seo practices.

 This has resulted in professional SEO’s and website designers having to rewrite their web content, illiminate duplication and make sure the quality of their overall message in terms of copy was tight. Since simply copying other sites content was no longer allowed, unique organic content production has become a serious business in its own right. To recap, Organic SEO relies on following the best practices and writing quality content that will be useful to visitors as opposed to the many tricks used by webmasters of old. A website designed with quality organic content attracts more visitors and keeps them coming back. It also attracts links from other sites, which the search engines love. If you aere able to conform to the guidelines and continually add unique and relevant content to your website, you will surely be rewarded with great rankings!

SEO Training Institute In Coimbatore

What is SEO And Seo Training

Trying to Do SEO a website to achieve higher performance in major Google. Proper Seo Training Is very
important

Performing actions SEO, a website will appear positioned at the top search engine results for a specific search words and have commercial interests. Hence, we can refer to SEO.

SEO Institute

SEO Institute is comprised of an exceptional team of specialists and teachers with over 10 years of industry experience.

RKINFO  seo training institute in coimbatore, since 2008 we have specialized in training in online marketing and search engine optimization.

With our team of teachers get the skills to get a domain  to be found online by customers and users.

Learn to apply SEO and SEM techniques, and acquire basic skills, and more advanced means to run a business on the Internet, getting scale positions in the major search engines (Google, Bing!, Yahoo) for qualified visitors to a website.Our Training Institute Provide A quality training for all in coimbatore.We provide online training also from my institute

Who are we headed?

The Internet SEO professional is one of the most popular in the world of work, the vast majority of businesses have a domain and need their potential customers find them, that is the purpose of our training.

Anyone who is interested in developing a project or business online, participate in it, or carve a career related to online marketing , you will find in this course the first step in achieving your goals and have a clear vision consolidated into a profession and steadily growing.

Who we are

SEO Institute is comprised of a team of SEO experts.

The Director of SEO Training Institute is krishnamoorthi coimbatore . Its main task is to develop content and conduct training for all courses RKINFO Training institute located at coimbatore

Coimbatore contact Address

R.krishnamoorthi

29,chinna samy naidu road

Sidhapudur,coimbatore-641044

 Mobile : 9578204782