The 6 marketing trends that will talk about more in 2013

Both brands as consumers have access to more and more media, which, when used properly, can help strengthen ties between them. The media are having the most impact on the relationship between companies and customers are the new digital media and they will, therefore, what more will talk about in the world of marketing in the coming months. 

1. Search engine optimization

When done well, the site of a brand manages to connect not only with those who are already customers of the company but also with potential customers. Most Internet users do not get to the site of a mark after entering its URL in a browser but as the result of a search on search engines like Google and Bing. So it is so important for brand websites achieve high rankings in major search engines. It marks that define the keywords through which care more to be found in search engines and appear as high as possible in search results.

2. Email marketing

Does your company communicate important news to your customers? Are you going to expand their service offerings? Are you planning to launch a new product? If this is the case, one of the best promotional tools is email. However, to achieve the customer connect through email marketing, not enough to bombard the consumer with emails and newsletters. It is necessary that the email reaches the customer at the right time and do it really relevant content together.

3. Social media marketing

Social media is on everyone's lips. More and more companies use Facebook and Twitter to talk to their customers. The key to success in the new platforms 2.0 is assumed that in them the firm-client communication flows in both directions. Unlike traditional media, where brands exert station receivers and consumers in the Social Web the role of senders and receivers of information is interchangeable and is assumed by both companies and consumers.

4. Search Engine Optimization

Google is now one of the most powerful brands in the world. Not for nothing, who is actively present in the network eventually ends in the internet search giant. This means that the majority of customers use Google as a "gateway" to the vastness of the World Wide Web and "compass" to find products and services. To take advantage of reach, Google offers to businesses, both large and small, the opportunity to advertise on your browser.

5. Mobile Marketing

Smartphone sales are soaring. not without reason. The new smart phones offer consumers the ability to connect to the Internet at any time and any place to learn about products and services. To exploit the potential of smart phones as advertising, brands must worry, though, to launch advertising formats specially adapted mobile devices. Another option is to go for Android.

6. Lead generation

If the company is interested in themselves known or to win new customers, can be a good option launching contests and coupons. With these actions, the brand is able to obtain customer data that it can use to their advantage after the prior, yes, and the consumer.